The Arvind Mafatlal Group believes in business excellence without compromise.

This is the way we have always done business. Actions matter, mere intentions don't.

What does excellence without compromise mean?

It means honouring business commitments even in competitive times.

It means zero short-cuts.

Our group's living truth is reflected perfectly in our corporate identity.

A blue lotus formed out of the letters AMG and a verbal expression "The Ethics of Excellence."

The blue lotus or 'Indivar' is Lord Vishnu's favourite flower.


The Indivar plant always has at least one flower in the bloom every day.

The flower has an exquisite fragrance but it doesn't spread by itself. You have to sniff it. Very similar to the Arvind Mafatlal Group, the organisation that doesn't shout about its achievements.

Indivar. It rises above circumstances. Every day.